在不断发展、快速变化的政策环境中，保障高效运作的政府关系管理与策略是企业稳健成长的关键助力之一。

此次培训旨在帮助政府事务从业者更好地管理和维护企业与政府部门的关系，了解如何更有效地向政府表达企业的利益诉求，并在掌握重点工作原则的基础上，妥善处理多方面的实际问题，从而支持企业的战略目标，把握宏观机遇、应对潜在挑战。

课程将尝试从跨国企业工作风格的角度，关注于如何找到正确的利益相关方，在双赢的解决方案基础上，探讨怎样与政府进行具体沟通，并做好企业内部的协调沟通，以期建立合作机制、处理好相关问题。

课程语言：

中文

本课程旨在提高课程参与者的以下技巧：

• 关键部门管理能力：如何界定正确的关键政府部门并达成双赢解决方案。

• 建立关系、解决问题：如何建立有效的政府关系，并推动企业发展诉求相关问题的解决。

• 沟通能力：如何解释相对复杂的企业事务以及相应需求，并有条理地将其表达清楚。

参加人员：

• 希望对自身工作技能进行系统性提高的，具有与政府事务相关经验的政府事务专员或经理。

• 需要了解如何充分全面地做好政府关系工作，有效地与政府部门沟通企业诉求，从而帮助达成业务目标的人士。

课程大纲 （培训时间占比）：

1. 确定重要的政府部门利益相关方（18%）

1) 中国政府在经济活动中的角色

2) 中国政府的构成

3) 制作利益相关方关系图

4) 政府机构间的关系

2. 制定沟通计划（20%）

5) 级别对等的政府会见

6) 矩阵式的沟通渠道

7) 沟通计划框架

8) 沟通目标与战略

9) 政府事务相关活动的参与分析

3. 会前、会中与会后（27%）

10) 会前简报与汇报

11) 双赢合作与沟通要点

12) 政府沟通注意事项

13) 企业工作风格对沟通的影响

14) 会见礼仪与流程

15) 会后工作沟通

4. 政府关系管理原则（35%）

16) 处理问题、案例分享

17) 不确定性的挑战与战略发展

18) 建立合作机制

19) 行业特点与能力要求

课程讲师：

袁元 — 远海鹰咨询合伙人、高级总监

课程安排：

2月5日（周四）上午09:15-11:45

票务信息：

会员公司：人民币1380元

非会员公司：人民币1880元

This course will be conducted in Chinese.



In the rapidly changing policy environment, the government relations management and strategy that ensures efficient operation is one of the key drivers for the steady growth of enterprises. This training aims to help government affairs practitioners better manage and maintain the relationship between enterprises and government departments, understand how to more effectively advocate the demands of enterprises to the government, and deal with various practical issues prudently based on mastering key work principles, thereby supporting the strategic goals of enterprises, seizing macro-opportunities, and dealing with potential challenges.

The course will be delivered from the perspective of the work style of multinational enterprises, focus on how to find the right stakeholders, explore how to communicate specifically with the government based on win-win solutions, and conduct effective internal coordination and communication within the company, in order to establish the cooperation mechanism and handle related problems properly.

This course is intended to enhance the following skillsets:

• Key Stakeholder Management Capability: How to define the correct key government departments and achieve win-win solutions.

• Establishing Relationships and Solving Problems: How to establish effective government relationships and promote the solving of issues related to business development demands.

• Communication Skills: How to explain the relatively complex corporate affairs and corresponding demands, and express them clearly.

Who Should Attend?

• GA associates and managers that want to have a systematic improvement of their skillsets.

• People who need to have a better understanding of how to fully and comprehensively carry out government relations work, effectively plan for engagement and advocacy activities, and support business objectives.

Course Outline (Proportion of Training Time):

1. Identify Key Government Stakeholders (18%)

1) Role of the Chinese government in economic activities

2) Structure of the Chinese government

3) Making of the stakeholder mapping

4) Relationship between government agencies

2. Develop the Engagement Plan (20%)

5) Equal-level principle of government meetings

6) Matrix communication channels

7) Framework of the engagement planning

8) Communication goals and strategies

9) Participation analysis in government affairs related activities

3. Before, During and After the Engagement (27%)

10) Briefing book and the pre-meeting briefing

11) Win-win cooperation and suggested talking points

12) General dos and don'ts of the government communication

13) The influence of corporate work style on communication

14) Meeting protocols and procedures

15) Post-meeting work communication

7. Mindsets/ Principles of Government Relations Management (35%)

16) Issue management and case study

17) Challenge of the uncertainties and strategic development

18) Establish the cooperation mechanism

19) Industry characteristics and capability requirements

Training Speaker:

Brent Yuan - Partner and Senior Director of Yuan Associates

Course Arrangement:

09:15-11:45 a.m. of February 5th, 2026 (Thursday)

Tickets:

Member Company: RMB 1,380

Non-member Company: RMB 1,880

Cancellation Policy：

If you cannot attend an event for which you have registered, please cancel your registration no later than three business day prior to the event via wechat or sending email to fang.sunjie@finnchamchina.org. If you fail to notify us of your cancellation in a timely fashion, you will be charged for the event costs.

Fapiao Issue：

Apply fapiao when purchasing a ticket, by inputting the Chinese entity name and tax ID (if the title is wrong, you will be unable to receive the Fapaio). E-Fapiao will be sent to your e-mail within 7 days after completed event (check spam folder).

Please note:

FinnCham China – Shanghai ("FinnCham") may take photographs and/or recordings during this event and might post them including but not limited to FinnCham's website and official social-media channels, to create awareness of its events. By attending this event you consent to FinnCham China - Shanghai taking and using photographs of you as described above, without further notification or compensation. Please contact: fang.sunjie@finnchamchina.org if you don't want to appear in the pictures or any other inquiries related to this matter. Meanwhile, commercial reprinting of these photos require written consent from the FinnCham China.