Introduction/课程介绍

In today's globalized business environment, building strong relationships with Chinese partners requires more than just cultural awareness, it demands a deep understanding of local business customs and dining traditions.

在当今全球化的商业环境中，与中国合作伙伴建立稳固的关系，不仅需要跨文化意识，更需要对本土商务礼仪和餐桌文化有深入的理解。

Why This Matters for You / 为什么这对您很重要

China's business culture places significant emphasis on relationship-building (Guanxi), and the dining table often serves as the foundation for successful partnerships. From the subtleties of seating arrangements to the art of toasting, these customs reflect deeper values of respect, hierarchy, and reciprocity that Chinese partners observe closely.

This interactive session is designed specifically for international professionals who want to navigate Chinese business culture with confidence. Whether you're meeting clients in Shanghai, Beijing, or any major business hub, understanding these etiquette nuances will help you:

· Avoid cultural missteps that could damage potential partnerships

· Build trust and credibility with your Chinese counterparts

· Demonstrate respect through culturally appropriate behaviors

· Navigate business dinners with ease and sophistication

中国商业文化高度重视关系建立（"关系"），餐桌往往是促成合作的重要基础。从座次安排的细节到敬酒的艺术，这些习俗背后反映的是中国合作伙伴所看重的尊重、等级和互惠等深层价值观。

本次互动课程专为希望自信应对中国商务文化的国际职场人士设计。无论您是在上海、北京还是其他主要商业城市与客户会面，理解这些礼仪细节都将帮助您：

· 避免可能损害潜在合作关系的文化失误

· 与中国合作伙伴建立信任与信誉

· 通过符合文化习惯的行为表达尊重

· 从容自信地应对商务宴请场合

欢迎加入我们，一起实用而生动地探索这些礼仪要点，助力您在中国充满活力的商业环境中取得成功。

Target Audience/目标学员

International sales professionals and B2B business developers who work with Chinese clients, partners, or distributors and want to build stronger relationships through cultural confidence.

对接中国客户、合作伙伴或经销商，希望凭借文化自信搭建更稳固合作关系的国际销售从业者或B2B商务拓展人员

Teaching Method/授课形式

Lectures, video demo, case study, exercise, Q&A

课堂讲授、视频展示、案例分析、个人练习、互动提问

Objective/课程目标

Through this course, participants will be able to:

For Your Organization

· Strengthen cross-cultural competence across international teams

· Reduce cultural misunderstandings in client-facing situations

· Enhance ability to attract and retain Chinese partners/clients

For Your Team

· Establish consistent standards for business interactions in China

· Improve collaboration between international and local team members

· Boost confidence when engaging with Chinese stakeholders

For You Personally

· Master essential behaviors: Handshakes, introductions, business card exchanges, and bow greetings

· Navigate business dining with confidence: Seating arrangements, table manner, wine and tea ceremonies

· Understand cultural meanings: Why certain customs exist and what they communicate

通过本课程，学员将能够：

对您的企业而言

· 提升国际团队的跨文化能力

· 减少客户接触场景中的文化误解

· 增强吸引及维系中国合作伙伴/客户的能力

对您的团队而言

· 建立在华商务互动的统一标准

· 提升国际员工与本地员工之间的协作

· 增强与中国相关方沟通时的自信

对您个人而言

· 掌握核心商务礼仪：握手、自我介绍、名片交换与鞠躬礼

· 自信应对商务宴请：座次安排、餐桌礼仪、酒文化与茶礼

· 理解文化内涵：了解这些习俗背后的意义与所传达的信息

Outline/课程大纲

Module 1: Business Etiquette

· Behavioral Etiquette

o Introduction Etiquette

o Handshake Etiquette

o Bowing Etiquette

o Business Card Etiquette

o Item Handover Etiquette

· Discussion: Etiquette Processes for Visit-Based Sales vs. Waiting-Based Sales

Module 2: Business Banquet Etiquette

· Three Key Understandings Before Banquet

· Case Study: Application of Customer Relationship Management in Business Banquets

· Role Arrangement for Companions

· Greeting & Reception Etiquette Upon Arrival

· Business Introduction Etiquette (Banquet-Specific)

· Banquet Seating Protocol

· Interaction: How to Identify the Honor Seat?

· Chopstick Etiquette

· Wine Culture Etiquette During Banquet

· Tea Etiquette: How to Pour Tea for Guests?

第一讲：商务礼仪

· 行为礼仪

o 介绍礼仪

o 握手礼仪

o 鞠躬礼仪

o 名片礼仪

o 递接礼仪

第二讲：商务宴请礼仪

· 宴请前的三了解

o 了解宾客风俗习惯

o 了解宾客生活忌讳

o 了解宾客特殊需要

o 案例分析：客户关系管理应用在商务宴请中

· 陪客人设安排

· 入场迎宾礼仪

· 商务介绍礼仪

· 宴请座次安排规则

· 互动：如何判断主位？

· 餐桌礼仪

· 宴请中之酒文化礼仪

· 茶的礼仪——如何为客倒茶？

Event info

Date

9 September, 2026, Wednesday

Time

3:30PM - 5:00 PM (Beijing Time)

Venue

An email will be sent with instructions to join online training via Microsoft Teams Meeting platform 2 days prior to the event.

线上培训链接将在培训前两天通过邮件方式通知报名学员。

Price

100 RMB: Member

200 RMB: Non-Member

Language

In English

Cancellation Policy

If you cannot attend the event for which you have registered, please cancel your registration no later than two (2) business days prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged for the event costs.

Fapiao (VAT Invoice)

Apply fapiao when purchasing a ticket, by inputting the Chinese entity name and tax ID (if the title is wrong, you will be unable to receive the Fapaio). E-Fapiao will be sent to your e-mail within 7 days after completed event (check spam folder). If the fapiao can not be received, please provide an alternative email.

For inquiries related to fapiao, please email amanda.du@finnchamchina.org