As globalization competition intensifies, enterprises are confronted with such barriers as diversified customer demands and the rise of local brands. Faced with these predicaments, they have identified two core challenges:

· Traditional sales models struggle to adapt to the complex market environment, and strategic homogenization leads to declining customer loyalty and squeezed profit margins.

· How to systematically formulate key account strategies? How to achieve sustainable growth through innovative marketing?

Integrating classic marketing theories with real enterprise scenarios, this course empowers marketing teams to accurately target high-value customers and build irreplaceable competitive barriers via strategic framework reshaping, competitor offense and defense drills, and business model innovation.

全球化竞争加剧，企业面临客户需求多元化及本土品牌崛起等壁垒，面对如此困境，企业发现两大显著挑战：

· 传统销售模式难以应对复杂市场环境，战略同质化导致客户黏性下降与利润空间压缩

· 如何系统性规划大客户战略？如何通过创新营销实现可持续增长？

本课程融合经典营销理论与企业实战场景，通过战略框架重塑、竞品攻防演练及商业模式创新，赋能营销团队精准锁定高价值客户，构建不可替代的竞争壁垒。

Target Audience/目标学员

Marketing, sales, and management personnel from all industries.

各行业的市场营销、销售、和企业管理人员。

Event info

Date

22 May, 2026, Friday

2026年5月22日，周五

Time

1:30 PM - 5:30 PM (Beijing Time)

Venue

An email will be sent with instructions to join online training via Microsoft Teams Meeting platform 2 days prior to the event.

线上培训链接将在培训前两天通过邮件方式通知报名学员。

Price

1000 RMB: Early Bird

1300 RMB: Member

1600RMB: Non Member

We also offer group tickets to companies. If needed, contact Amanda Du, amanda.du@finnchamchina.org

Speaker

Luzhe Zhang

Senior Trainer at Linke Consulting

Ms. Zhang is a senior trainer in marketing & sales, proficient in facilitating trainings in Chinese, English and Japanese. She holds a Master's degree in International Public Policy from Osaka University in Japan and used to be guest trainer for the board of directors of Panasonic Group in Japan. and has served as the training manager for General Electric in China and the director of business development for Sodexo, and helped Sodexo build a Japanese business unit from scratch. She is proficient in training and coaching in overseas marketing, customer relationship management and sales skills. She is proficient in delivering training sessions in Chinese, English, and Japanese.

张老师是营销和销售领域的资深培训师，硕士毕业于日本知名学府大阪大学国际公共政策专业，曾任松下集团日本关西总部董事会特邀讲师、美国通用电气中国区培训经理、法国索迪斯中国区日本企业业务拓展总监等职务，在职期间曾为索迪斯从"0"到"1"搭建了日本事业部。擅长海外营销、客户关系管理和销售技巧等领域的培训和辅导、咨询和辅导。可熟练使用中文、英文、日语三种语言完成培训交付。

Language

In Chinese 中文讲解

Cancellation Policy

If you cannot attend the event for which you have registered, please cancel your registration no later than two (2) business days prior to the event. If you fail to notify us of your cancellation in a timely fashion , you will be charged for the event costs.

Fapiao (VAT Invoice)

 Apply fapiao when purchasing a ticket, by inputting the Chinese entity name and tax ID (if the title is wrong, you will be unable to receive the Fapaio). E-Fapiao will be sent to your e-mail within 7 days after completed event (check spam folder). If the fapiao can not be received, please provide an alternative email.

For inquiries related to fapiao, please email amanda.du@finnchamchina.org