Speaker: Joyce Zhu, President, Ingka Centres China Key Message: Ingka Centres is redefining retail: from places of purchase to places of presence.

Reading the Shifts: Market Trends from Macro to Micro Panelist: 1. Ann-Sophie Isaksson, Strategy & Insight Manager, Ingka Centres 2. Jason Yuan, Strategy & Development Director, BUY QUICKLY 3. Zino Helmlinger, Executive Director, Retail, CBRE 4. Moderator: Malin Hammarén, General Manager, SwedCham China Intro: As China's commercial landscape continues to shift, it is essential for multinational companies to stay aware of both the broader market trends and the subtle shifts happening on the ground. This opening panel will explore key macro trends—such as economic restructuring, consumption shifts, and policy signals—as well as how these translate into micro-level implications for retail, brand engagement, and operational strategy. We invite our panelists to share their observations and reflections on the most relevant developments shaping the market today. From changes in consumer behavior to the evolution of physical and digital touchpoints, this session aims to provide a multi-layered understanding of where the market is heading—and what it means for multinational companies operating in China.

Speaker: Jacob Johansen, Principal at PwC Strategy & Author 'From Customer to User' 5-10 concrete examples of what MNCs can do to regain competitiveness in China.

Redefining the Fit: From Global Playbook to Local Innovation Panelists 1. Meina Li, Senior Director of Commercial Greater China, On Running 2. Hui Chen, Managing Director of Supply Area East Asia, Inter IKEA Group 3. Jerry Who, CEO, Haglöfs China 4. Kelly Zhou, Head of Marketing, Nespresso 5. Moderator: Jacqueline Xiao, Leasing Vice President, Ingka Centers China Intro: In an increasingly complex and competitive market, localization is no longer just about surface-level adaptation—it requires bold decisions, creative thinking, and a deep understanding of local needs. In this panel, we invite our panelists to share the significant shift or innovative solution they've made to become more relevant in China. Whether it's rethinking product offerings, adjusting pricing strategies, redesigning retail formats, or reshaping brand storytelling, each example offers a window into how global players are evolving to fit the local context. This session highlights not only what changed, but why it mattered, offering actionable inspiration for others navigating the same path.