In an increasingly competitive and fast-changing market, brands relying on design must do more than look good - they must perform.

This event brings together top executives and design leaders from Nordic icons including Bang & Olufsen, HAY, Marimekko, Volvo, Schmidt Hammer Lassen, IKEA, and design consultancy IDEO to explore how Nordic design can influence buying behavior, strengthen brand loyalty, and adapt to China's shifting consumer landscape.

Hosted by Danish Chamber of Commerce in China (DCCC) and partnered with FinnCham China and SwedCham

Date

Tuesday, 28 October, 2025

Time

18:00 - 20:00 at Beijing Time - (Check in starts at 17:30)

Price

Member: 249 RMB

Non-Member: 398 RMB

Students:150 RMB ( must present valid student ID upon arrival）

Language

English

Venue

Studio 9, No. 55 Yuyao Road, Jing'an District, Shangha.

上海市静安区余姚路 55 号

Agenda:

• 17:30 – 18:00 | Check in
• 18:00 – 19:00 | Panel 1: Can design drive sales and consumer loyalty?
• 19:00 – 20:00 | Panel 2: "Nordic design in China for China"
• 20:00 – 21:00 | Networking

Panel 1: Can design drive sales and consumer loyalty?

Design is central to Nordic brand identity—but can it drive sales and loyalty in today's China? How does Nordic design influence buying decisions, build brand equity, and create lasting consumer connections in an increasingly competitive market?

Speakers for Panel 1:

• Leon Tang, CMO, Bang & Olufsen
• Adam Dantzer, Co-Founder, CEO of Nine United Asia
• Sanna-Kaisa Niikko, Global Chief Marketing Officer, Marimekko
• Li Jingyao, Vice President of Design, Volvo Car Asia Pacific

Moderator: Jacob Johansen,Vice Chair of DCCC East Board, and Principal at PwC Strategy&.

Panel 2: "Nordic design in China for China"

How to approach projects from a Nordic mindset in China? With a move towards domestic made brands, how do Nordic brands built on a reputation of design evolve in this market and can they design specifically for China without losing their DNA?

Speakers for Panel 2:

• Chris Hardie, Principal and Design Director, Schmidt Hammer Lassen
• Markus Mauritzson, Managing Director, IKEA Product Development Centre & Technology Service (Shanghai) Co., Ltd.
• Remy Jauffret, Partner & Managing Director, IDEO China

Moderator: Jacob Johansen,Vice Chair of DCCC East Board, and Principal at PwC Strategy&.

Cancellation Policy：

If you cannot attend an event for which you have registered, please cancel your registration no later than seven business day prior to the event via WeChat or sending email to fang.sunjie@finnchamchina.org. If you fail to notify us of your cancellation in a timely fashion, you will be charged for the event costs.

Fapiao Issue：

Apply fapiao when purchasing a ticket, by inputting the Chinese entity name and tax ID (if the title is wrong, you will be unable to receive the Fapiao). E-Fapiao will be sent to your e-mail within 7 days after completed event (check spam folder).

Please note:

FinnCham will take photographs from the event and might post these on its public webpage and or social media platforms in order to create awareness of its events. By attending this event you consent to FinnCham Shanghai taking and using photographs of you as described above. Please contact: fang.sunjie@finnchamchina.org if you don't want to appear in the pictures or any other inquiries related to this matter. Meanwhile, commercial reprinting of these photos require written consent from the FinnCham Shanghai