AI is rapidly transforming how buyers discover companies in China. Instead of browsing traditional search engines, users are increasingly turning to AI platforms to ask questions, compare suppliers, and get direct recommendations.

Today, over 500 million users in China rely on AI-driven search and assistants as a primary source of information. This shift is changing the rules of digital visibility—from competing for search rankings to competing for inclusion in AI-generated answers.

The Swedish chamber of commerce in China, together with NBH, is hosting an offline seminar in Shanghai on 22 April 2026 in the afternoon where will explore how AI platforms such as Doubao, DeepSeek, Baidu AI, and others generate answers—and why only a handful of companies are recommended when users ask for solutions, suppliers, or partners.

During the session, we will also introduce the concept of Generative Engine Optimization (GEO)—a new approach to ensuring your brand appears in AI-generated recommendations at the earliest stage of the buyer journey. As highlighted in the session, companies not included in AI answers risk becoming invisible during the first and most critical research step.

Who Should Attend?

This event is relevant for:

• Marketing and digital leaders responsible for China strategy
• Business development and sales managers targeting the Chinese market
• Executives looking to future-proof their China growth or go-to-market approach

What You Will Learn / Key Takeaways:

• How AI search works in China and how it differs from traditional SEO
• Why AI is becoming the new "first touchpoint" in B2B and B2C buying journeys
• How AI platforms select and recommend companies
• How to assess your current AI visibility (and benchmark against competitors)
• Practical strategies to improve your brand's presence in AI-generated answers
• Real examples of AI search queries and how brands are recommended

This event is also co-hosted by FinnCham and NBA in China.

Date:

22 April, 2026

(Wednesday)

Time:

16:00 - 18:00 (Beijing Time)

Language:

English

Speakers:

Jonathan Kullman, Founder & CEO, NBH

June Qin, Managing Director China, NBH

Price

Member: 100 RMB

Non-Member: 200 RMB

(Price including fika)

Venue

3F, Haglöfs VASA Concept Store

No. 360 Huaihai Middle Road, Huangpu District, Shanghai

上海市黄浦区淮海中路360号

Cancellation Policy

If you cannot attend an event for which you have registered, please cancel your registration no later than three business days before the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged for the event costs.

Fapiao Issue

Apply for a fapiao when purchasing a ticket by entering the Chinese entity name and tax ID (if the title is incorrect, you will be unable to receive the Fapiao). E-Fapiao will be sent to your email within 7 days after the completed event (check your spam folder).

Please note that FinnCham will take photographs from the event and might post these on its public webpage and or social media platforms in order to create awareness of its events. By attending this event, you consent to FinnCham China taking and using photographs of you as described above. Please contact: fang.sunjie@finnchamchina.org if you don't want to appear in the pictures or have any other inquiries related to this matter. Meanwhile, commercial reprinting of these photos requires written consent from the FinnCham China.