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Welcome to join Nordic Marketing Day 2026 - this is the largest and flagship Marketing, Sales and Growth-focused event for Nordic businesses in China. In the past five years, the event has attracted more than 500 participants and 100+ speakers, representing a wide range of Nordic business communities and companies in China.
This is your once-a-year opportunity to gain valuable market insights, explore growth strategies, and connect with peer professionals and industry experts. You can expect a dynamic program featuring keynote speeches, expert panels, interactive Q&As, and plenty of time for networking and meaningful conversations. So come to discover fresh ideas, innovative approaches, and actionable inspiration to elevate your work.
This year's main topics will highlight:
Innovation to Impact — Turning Ideas into Measurable Growth
- This panel focuses on how companies can move beyond "innovation theatre" and turn ideas into real business outcomes — such as revenue growth, margin improvement, stronger customer retention, faster market entry, or better conversion.
Next China: Business Growth under Macro Transition
- This panel addresses how businesses can grow in China amid changing macro and market conditions: evolving consumer confidence, value-driven purchasing, stronger local competition, channel fragmentation, and shifting procurement behavior in B2B.
AI-Native Marketing & Sales — From Productivity Hacks to Competitive Advantage
- This panel explores how companies can move from isolated AI experiments (content generation, translation, basic automation) to an AI-native commercial operating model that improves speed, quality, and performance across marketing and sales.
Speakers:
1. AI-Native Marketing & Sales — From Productivity Hacks to Competitive Advantage
- Michael Chen, Director of Artificial Intelligence Research Center, DNV
- Ilaf Elard, Associate Professor at NYU Shanghai, Core faculty member at the Center for Data Science and AI
- Jean Xu, Head of Field Marketing, Nokia China
2. Innovation to Impact — Turning Ideas into Measurable Growth
- Huanhuan(Ashley) Ai, Head of Marketing, Norautron
- Amber Wu, Head of Marketing & Communication, Reima
- Herbert Law, Assistant VP Marketing, Oatly
3. Next China: Business Growth under Macro Transition
- Lucy Lu, Sales & Marketing Director, Ulstein AI-Native Marketing & Sales — From Productivity Hacks to Competitive Advantage
This year's Nordic Marketing Day will be held in partnership with the BI-Fudan MBA program at Zhengli Campus of Fudan University School of Management. The BI-Fudan MBA program, one of China's first Sino-foreign joint programs approved by the Academic Degrees Committee of the State Council, has been jointly run by BI Norwegian Business School and Fudan University School of Management since 1996, and 2026 marks its 30th anniversary.
Date & Time:
Tuesday, May 19, 2026
14:00-19:30
Language:
English
Price
Member Ticket RMB 450
Non-member Ticket RMB 850
Agenda:
13:30-14:00 Checking in and registration
14:00-14:10 Event opening and welcome remarks
14:10-14:45 Panel Discussion: Next China: Business Growth under Macro Transition
14:45-15:20 Keynote Speech
15:20-15:55 Panel Discussion: Innovation to Impact - Turning Ideas into Measurable Growth
15:55-16:15 Tea Break
16:15-16:55 Keynote Speech
16:55-17:30 Panel Discussion
17:30-19:30 Networking and Mingle
Location:
Zhengli Road, School of Management Fudan University, Yangpu District, Shanghai
上海市杨浦区政立路558号复旦大学管理学院政立院区A楼Building A, No.558
Cancellation Policy：
If you cannot attend an event for which you have registered, please cancel your registration no later than three business days before the event via WeChat or by sending an email to fang.sunjie@finnchamchina.org. If you fail to notify us of your cancellation in a timely fashion, you will be charged for the event costs.
Fapiao Issue
Apply fapiao when purchasing a ticket, by inputting the Chinese entity name and tax ID (if the title is wrong, you will be unable to receive the Fapiao). E-Fapiao will be sent to your email within 7 days after the completed event (check your spam folder).
Please note:
FinnCham China ("FinnCham") may take photographs and/or recordings during this event and might post them, including but not limited to FinnCham's website and official social-media channels, to create awareness of its events. By attending this event, you consent to FinnCham China - Shanghai taking and using photographs of you as described above, without further notification or compensation. Please contact: fang.sunjie@finnchamchina.org if you don't want to appear in the pictures or have any other inquiries related to this matter. Meanwhile, commercial reprinting of these photos requires written consent from FinnCham China.
Agenda
1
30PM
-
2
00PM
2
00PM
-
2
10PM
Event opening and welcome remarks
Dr. Lijin Qiu2
10PM
-
2
45PM
Panel Discussion: Next China: Business Growth under Macro Transition
This panel addresses how businesses can grow in China amid changing macro and market conditions: evolving consumer confidence, value-driven purchasing, stronger local competition, channel fragmentation, and shifting procurement behavior in B2B.
2
45PM
-
3
20PM
3
20PM
-
3
55PM
Panel Discussion: Innovation to Impact - Turning Ideas into Measurable Growth
This panel focuses on how companies can move beyond "innovation theatre" and turn ideas into real business outcomes — such as revenue growth, margin improvement, stronger customer retention, faster market entry, or better conversion.
3
55PM
-
4
15PM
4
15PM
-
4
55PM
Keynote Speech
Dr. Deqiang ZouBeyond AI Answers: From Generated Insights to Validated Marketing Strategy - When Everyone Has the Same AI Tools, What Differentiates Your Marketing? The Case for AI-Augmented Research
4
55PM
-
5
30PM
Panel Discussion: AI-Native Marketing & Sales — From Productivity Hacks to Competitive Advantage
This panel explores how companies can move from isolated AI experiments (content generation, translation, basic automation) to an AI-native commercial operating model that improves speed, quality, and performance across marketing and sales.
5
30PM
-
7
30PM
Event opening and welcome remarks
Speakers
Dr. Lijin Qiu
Director of BI-Fudan MBA Program at School of Management, Fudan UniversityKeynote Speech
Asset-based Marketing in AI Era
Speakers
Qiao Lin
Partner at Kotler Marketing Group (China & Singapore)Keynote Speech
Beyond AI Answers: From Generated Insights to Validated Marketing Strategy - When Everyone Has the Same AI Tools, What Differentiates Your Marketing? The Case for AI-Augmented Research
Speakers
Dr. Deqiang Zou
Assistant Professor of Marketing at School of Management, Fudan UniversitySpeakers
Ilaf Elard
Associate Professor: Core Faculty Member at the Center for Data Science and AI. at NYU Shanghai
More Information
Botao Liu
Technology Marketing Manager Nokia China at Nokia Solutions and Networks Investment (China) Co. Ltd
More Information
Dr. Lijin Qiu
Director of BI-Fudan MBA Program at School of Management, Fudan University
More Information
Dr. Deqiang Zou
Assistant Professor of Marketing at School of Management, Fudan University
More Information
Huanhuan (Ashley)
Ai
Head of Marketing at Norautron
Simon Bugge
Sales & Marketing Manager at Jordan | Orkla
Michael Chen
Director of Artificial Intelligence Research Center at DNV
Ilaf Elard
Associate Professor: Core Faculty Member at the Center for Data Science and AI. at NYU Shanghai
About: Leads NYU Shanghai’s Advisory Committee on AI and Innovation’s work on AI infrastructure and tools. Most organizations assume their AI problem is a technology problem. It is a knowledge, incentive, and measurement problem. The longer it goes undiagnosed, the more a business pays for generic output. Competitors who get this right will easily replicate you, and then replace you.
Background: PhD in Economics from University of Oxford. Previously worked at Brown University and the Bank of England. His research has influenced US financial policy and federal regulations. Forthcoming book on blockchain, cryptocurrency, and the agentic economy. Current research addresses AI safety and governance for autonomous AI deployed in high-stakes systems.
Current priorities: Building and testing a repeatable organizational AI audit framework as a working prototype, covering i) persistent knowledge architecture, ii) governance documents that require direct leadership authorship, iii) incentive redesign for transparent adoption, continuous industry-specific evaluation, iv) talent teams as AI infrastructure, and v) methods for converting latent demand into deployed capability. Organizations that run this audit become AI-native in ways built on institutional knowledge and talent that only they have.
Herbert Law
Assistant VP Marketing at Oatly
Qiao Lin
Partner at Kotler Marketing Group (China & Singapore)
Botao Liu
Technology Marketing Manager Nokia China at Nokia Solutions and Networks Investment (China) Co. Ltd
Botao has nearly 30 years of experience in the telecom and ICT industry. He currently leads the marketing strategy for Nokia's AI & cloud business in China, focusing on promoting Nokia's leadership and innovation in this field.
His marketing experience has spanned areas including 5G, cloud and network services, computing force networks, and corp-level thought leadership initiatives, with a particular focus on computing force and AI.
Prior to joining the marketing team, Boat worked in business units with a background in telecom engineering, taking on roles in R&D and pre-sales support.
Lucy Lu
Sales & Marketing Director of Ulstein Marine Systems (Shanghai) Co. Ltd
Joined Ulstein in 2012; has led business development in China since 2018
Focus: Innovative ship designs and system integration services for sustainable maritime markets
Education: MBA from BI-Fudan University
Previous experience: Norwegian shipowner company and Bank of China
Board Member, Norwegian Business Association (NBA) China since 2022
Based in Shanghai; fluent in bridging Chinese and Norwegian business cultures
Dr. Lijin
Qiu
Director of BI-Fudan MBA Program at School of Management, Fudan University
Elva Sun
Communication & Marketing Director of Ingka Centres China
Amber Wu
Head of Marketing & Communication at Reima Trading (Beijing) Co., Ltd.
Amber joined reima’s APAC cluster as Head of Marketing & Communication in 2023, where she oversees the overall marketing initiatives, with a primary focus on the Greater China market. With a career spanning over 15 years across agency and in-house roles in multiple Chinese cities, she brings deep expertise in PR, brand communications, and retail marketing. On the agency side, Amber has served clients across a wide range of industries and categories; on the brand side, she has worked in various marketing functions and covered different regional markets. This gives her rich experience in both horizontal (cross-industry, cross-functional) and vertical (in-depth market-specific) dimensions. Amber has a strong acumen for navigating omni-channel environments in the consumer sector.
Dr. Deqiang
Zou
Assistant Professor of Marketing at School of Management, Fudan University
Tickets
Sponsors and Partners
Organizer
BI-Fudan MBA Program
The BI-Fudan MBA program, one of China’s first Sino-foreign joint programs approved by the Academic Degrees Committee of the State Council, has been jointly run by BI Norwegian Business School and Fudan University School of Management since 1996, and 2026 marks its 30th anniversary. Adhering to the core principle of "Education works for the Society", the program is dedicated to nurturing mid-to-senior managers with a strategic global vision, a broad perspective on sustainable development in the digital economy, and the ability to address future business challenges with an innovative entrepreneurial spirit.
The BI-Fudan MBA Program is situated at the Zhengli Campus of Fudan University School of Management, the first open business school in China and even the world to deeply integrate with the community. From its inception, the Zhengli Campus was conceived to not only foster an environment where faculty and students can think and explore freely, but also support their lifelong growth, with ample space to enable the School to evolve into a future-oriented business school for the next century.
