FinnCham China and Norwegian Business Association China, in collaboration with Nordic Friend and Xiaohongshu, cordially invite you to an offline visit on the afternoon of January 15th.

With a mission to "inspire lives", Xiaohongshu is a lifestyle platform that inspires people to discover and connect with a range of diverse lifestyles. Millions of users showcase their experiences on the platform daily, from cosmetics and beauty to fashion, food, travel, entertainment, fitness, and childcare, brought to life visually through a variety of formats including photos, text, videos and livestreaming. The innovative platform integrates the authentic content shared by its community with commerce, quickly becoming one of the most popular destinations for making lifestyle decisions.

This is a unique opportunity to visit Xiaohongshu's new office in LuOne Plaza Shanghai, and get to understand the secret of "seeding" for business growth.

Agenda

13:45-14:00 Checking in at the ground floor lobby (please arrive before 14:00 SHARP)

14:00-14:20 Xiaohongshu company tour and introduction

14:20-15:30 Xiaohongshu platform overview and marketing solutions

15:30-15:45 Cases of Xiaohongshu success

15:54-16:00 Q&A

Time

Thursday, Jan 15, 2026

14:00 - 16:00 at Beijing Time (Check-in starts from 13:45)

Venue

LuOne CapitaLand Crystal Plaza, No.218, Xujiahui Road, Huangpu District, Shanghai (Check in at the office building's north gate ground floor lobby) 上海市黄浦区徐家汇路218号LuOne凯德晶萃广场办公楼（北门一层大堂签到集合）

Language

English

Price

Member Price: RMB 50

Non-member Price: RMB 100

（Event service fee charged by FinnCham China for administration）

Please Note

特别说明

In accordance with the building entry requirements of the organizer, all participants of this event are required to complete the visitor information filling before visiting. By signing up for this event, you agree that we can send your personal information (name, phone number, email, company) to the organizer's system in advance for registration. Persons who have not registered in advance will not be possible to enter the building to participate in the activities.

应主办方楼宇进入要求，此次活动所有参与人员需在到访前完成访客信息填写报备。报名此活动，代表着您同意我们将您的个人信息（姓名、电话、邮箱、公司）提前发送至主办方系统进行注册。未经提前注册的人员将无法进入楼参与活动。

About Xiaohongshu

In 2013, Xiaohongshu was founded in Shanghai as a user-generated content community focusing on shopping experiences overseas. One year later, in 2014, Xiaohongshu launched its e-commerce business. By July 2020, its monthly active users exceeded 100 million, and then 200 million in October 2021. As the go-to destination for consumers to navigate the different lifestyle choices they have to make, Xiaohongshu leverages its community and its content to act as an enabler in this digital era, adding value for brands, emerging industries, small businesses and creators.

About Nordic Friend

Nordic Friend Agency is a digital-era marketing, communications & advertising agency, specializing in the Chinese market with offices in both the Nordics and China. Nordic Friend combines an international business mentality with Chinese know-how, serving a wide array of clients across various sectors, including government, tourism, education, maritime, food, consumer goods, B2B industrial, and more. The team is a firm believer that all marketing efforts and investments should be result-driven and be both efficient and effective.

Cancellation Policy

If you cannot attend an event for which you have registered, please cancel your registration no later than three business day prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged for the event costs.

Fapiao Issue

Apply fapiao when purchasing a ticket, by inputting the Chinese entity name and tax ID (if the title is wrong, you will be unable to receive the Fapaio). E-Fapiao will be sent to your e-mail within 7 days after completed event (check spam folder).

Please note that FinnCham will take photographs from the event and might post these on its public webpage and or social media platforms in order to create awareness of its events. By attending this event you consent to FinnCham China taking and using photographs of you as described above. Please contact: fang.sunjie@finnchamchina.org if you don't want to appear in the pictures or any other inquiries related to this matter. Meanwhile, commercial reprinting of these photos require written consent from the FinnCham China.